How Your Sense of Smell Can Alter the Perception of Quality?
Of all of our senses, smell is often the most underrated, yet it has a huge impact on how we view the world around us. The right smell can take an otherwise ordinary space and elevate it into one that is perceived as luxurious and high-end. Likewise, the wrong odor can instantly create a bad […]Read More
What’s in a Scent? How about Happy Shoppers?
Think about the last time you strolled into a store. Do you recall the scent wafting through the air? You might not remember that detail, but you may have walked back out with more merchandise than you intended to buy, simply because the store owner was using an effective marketing strategy: ambient scenting. Scientific studies […]Read More
There is Productivity to the Right Scent
Today, there are many different ways to market products and services to the average consumer. Appealing to the interests is only one strategy when it comes to successful branding efforts. Ambient scenting is a strategy that can be extremely productive to hotels, retail stores, and various commercial businesses. This is a process of diffusing a […]Read More
Ambient Scenting & Consumer Behaviour
Scientific research has found that a human’s sense of smell is the most powerful of the five senses, capable of stirring memory and eliciting more emotions than any other sense that humans have. Studies have shown that humans have the ability to detect over one million different types of odors. Of course, some of these […]Read More
The Power of Sense of Smell on Human Behavior
Bread baking, freshly mown grass, flowery perfume. These scents are very often associated with pleasant thoughts of a favorite bakery, a summer afternoon, or a past lover causing us to inhale deeply while the smell conjures up long-forgotten memories. But why does scent seem to elicit such strong emotions? Scents can affect our work performance, […]Read More
Sense of smell and its effects on casino and hotel ambiences
Imagine the following scenario: You walk into a hotel lobby and indescribably feel just a little more at peace, a little more at home. If the hotel you are walking into is a multinational conglomerate, you may begin to associate that sense of smell with the hotel brand, leading you to feel more comfortable each […]Read More